Needless to say, we are flooded with tons of information every single day. With the growth of the internet and smartphone devices, today it’s easier than ever for information to be disseminated and consumed at any time. The big question to keep in mind when elaborating a goal while building your dental website should be: How to make sure that your information is out there and reaching your intended audience? How do I rank higher than my competitors and deliver more meaningful information to new and existing patients?
Changing your website content every single week for the sake of unique content and higher search engine ranking can be quite a hassle. A blog, is a fantastic solution in terms of getting new and original content out there on a weekly basis.
Through BiteBank Websites you can have your Dental Blog separated into different categories such as Dental Tips, Promotions, Clinic Announcements, Events and so on. BiteBank makes it easy for you to Add, Edit and Delete posts from your blog through our award winning Dental Website platform. Try enabling your blog and start posting weekly information about your clinic.
Note: you can also use the same blog posts and repost them into your Social Network pages such as Facebook or Google+. Try posting a blog every week or every other week on your dental website in order to make sure you can create a following and drive more traffic to your website. If you still don’t have a blog or website for your dental clinic, what are you waiting for!? As you are sitting there reading this, your competition might already be online blogging! Whether you are a new or existing client, feel free to call us to and we will help answer any web related questions you may have. 1 (888) 575-7932. BiteBank Websites – It Starts Here!
At BiteBank Websites we are specialists in building custom dental websites and know the importance of dentists having a unique online presence.
Below are some ways to help increase and bring awareness to your dental website.
1. Get some unique content: Unique, well written content is essential to help bring credibility to your practice; it shows that you are well prepared, educated, trustworthy and current. Search engines also love unique content. Be sure to use keywords that are not only appropriately placed within your content, but relevant to the topics and services for which you want your practice to become known. By making sure that you have relevant content, you will help to maximize search engine optimization, thereby drawing more people to your custom dental website.
2. Communication: Are you the friend that only calls once in a while? Or the one that is always interested in how people are doing? Sending out newsletters, keeping your Facebook and twitter accounts updated with relevant and fun information will help keep your patients interested and involved with your practice. These communication and social networking activities will also help with search engine optimization. The more your practice is out there, the more optimized it will be. Blogs are also an excellent way to draw attention with video posts, fun shares and interesting facts.
3. Unique offers: Advertise and promote specials to your customers regularly to keep them interested in extra services offered like teeth whitening, massage, manicures, and Botox. You’d be surprised how a little extra service goes a long way to establishing good word of mouth marketing.
4. Branding: Make sure your site and practice are coordinated. Just like mismatched socks, people could get the wrong impression if your clinic has one image and your dental clinic website is completely different. Having your website, social networking, newsletters and practice match, can go a long way and its proof that you take care of all aspects of your business and make sure that you stand out in the best possible way. Attention to detail is extremely important in this regard.
5. Recognition: Have your patients leave testimonials or reviews online for your practice. Enhance your website with rave reviews, video testimonials and stunning before and after photos of your work.
These 5 simple steps will help enhance your dental website. Do one or do all 5, just make sure you are consistent and clear about your methods. Involve your staff in your plans as well. No one knows your dental practice better than your staff. Upon taking the recommended steps mentioned above, you’ll notice how these simple things can greatly impact on the decision a potential patient will make to visit your practice for their dental work.
If you haven’t already taken the steps to update your online presence, get started with BiteBank Websites your solution for a Custom Dental Website.
Most of our fears, including the fear of the dental office, are deeply rooted in our childhood. If you were a child of the 60‘s or 70‘s, that fear may have been borne of methods that were taught in dental school, such as HOM (hand-over-mouth). Whether it’s an outdated patient management technique, the needle, or the sound of the drill, these childhood experiences can have psychological sequelae that can last a lifetime.
Although the techniques of old are far less prevalent these days, there are still things that a practitioner one can do to enhance the childhood dental experience. Today, parents are generally more informed and concerned about their children’s dental health, and as such are more aware of the importance of regular dental visits.
The following are some ‘kid friendly’ things that you can do in your office to make it more suited to children’s need:
Update Your Waiting Room
If possible, the waiting room should be either a specific room or designated area for children to play in that is safe and visible to parents and staff. A few things that you might consider adding to your waiting room to make it fun and distracting for kids:
• Television (with a healthy number of cartoon channels or DVDs of some children’s movies)
• Toys of various kinds – puzzles, Rubik’s Cube™, build-a-block etc. Anything that keeps their minds active
• Comic books and illustrated story books
• Chairs or furnishings that are smaller sized for children.
Distractions in the Operatory
The general child-friendly atmosphere that you built in the waiting room should continue into the operatory. If you have many young clients, consider the following ‘op features’:
• A smaller dental chair, in which the child will feel more comfortable.
• TVs attached to the ceiling. Nothing more distracting than a child’s favourite show or movie in their view while undergoing a dental procedure. -Engage your young clients. Talk to the child about casual topics like school and play. Try to win their trust and respect their opinion. Children like to know that their opinion is being considered for grown up matters.
• Tell, Show, Do. During the procedure, include them in it and explain to them the various steps being taken, before following through on a particular step of the procedure.
If a child is particularly nervous, you may wish to have the parents present during the visit (although, this can be a double-edged sword, particularly if the parent themselves is an anxious dental patient).
The Treasure Box…Happy Endings
Make a lasting impression at the end of the visit. Have a range of small gifts to reward children for their good behaviour. This also acts as an incentive to remind them they had a good visit. To emphasize the ‘reward for good behaviour’, you can offer a sugar-free or healthy snack. Play small games or quiz the child on basics of dental hygiene and gift him or her for the right answer. You can even create suspense by promising an even bigger gift if they come with clean teeth for their next dental visit.
Finally, and perhaps most importantly, do not patronize young patients, and do make sure that the office staff are well trained to deal with them. A well trained staff that can manage and deal with an anxious child, that can help the child to calm themselves before the dental checkup, are an important part of making the experience as pleasant as possible.
The BiteBank Patient Education Library is rich with content that features information about procedures, techniques, definitions, services, images, and videos. This information not only provides your patients a trusted resource to educate themselves, but can help them to understand simple to complex treatment plans that may require multiple treatment options. The resources of the Library are available to our dentists to add to their websites, providing anxious patients a chance to understand their oral health issues they may be facing, or to prepare them for a procedure that they may soon be undergoing in your practice.
BiteBank offers its basic patient education content in every plan to make sure this valued information reaches your patients through your website. The multilingual content provides every dentist with the base line from which to add, modify, or to create more unique content, rather than starting from scratch (which ultimately is the hardest and most time consuming part of creating a website for any busy practitioner). With our easy to use content editor, its as simple as adding your own information to modify or expand upon the content that is already provided. So, its easy to get your site up live, quickly, with full-site content.
Customizing that content to your practice specifics will help you have better ranking in search engines. The BiteBank content editor also gives you easy fields in which to change the meta information that is hidden on each website page, information that is used by search engines like Google, Bing and Yahoo! to help index your website.
Our dental video offerings are also available as a multi-media option to help educate your patients on the procedures that you are offering. This is a more exclusive feature in the Master Plan, but is available as an option on any other plan. The videos are excellent multi-media visual aids, with lifelike animations and demonstrations of procedures and oral health maintenance techniques. Using a tablet device or a computer in the operatory, you can access your own website to show patients a particular video of a procedure from the comfort of the dental chair. An educated patient makes it easier for them to understand and accept comprehensive dental treatments that may otherwise take far more time to explain.
BiteBank Websites….feature-rich, customizable, and educational dental websites that work to enhance your practice visibility and brand!
With the majority of the population using mobile devices for internet shopping, email and apps, your dental practice having needs to have an online presence! In the Master Plan, BiteBank offers a mobile site that automatically updates your content from your website. *also available in the Custom Plan
With a population that thrives on the latest technology, your online presence must keep up with trends, and technological changes. Your market determines the demand for such changes, by providing them with an easy to use mobile site, you can capture their user patterns that much quicker.
Our location page on the mobile site allows your patients to quickly locate your practice, call or email you for appointment request and relay relevant content about your practice quickly. For patients on the go, this feature makes it more handy for them to reach your practice faster.
The mobile site has the option to view your full site as well. This will help patients who are interested in learning more about your practice to view all the pages available on your website.
And if you want more then just the three standard pages available for content on your built in mobile site, you can contact our support team to quote out additional pages of your site being added to your mobile site.
Add mobile sites to your print or online advertising and social networking. It will be a sure seller to let your patients know you are on top of technology and constantly adapting their needs.
For the dental practice on the go, download our BiteBank Websites iPhone app at the iTunes store for FREE. Just another useful feature from BiteBank Websites.
In a world that is reacting with greater positivity to Eco-friendly business processes, Dentists have an opportunity to support earth-friendly habits while increasing the profile of their practices. The scale of business and clinical operations in a dental practice leaves ample scope for “going green”.
With that in mind, here are just some of the items to check off your ‘going green’ list, helping make your practice ‘greener’ without compromising on patient or staff safety.
Here are ten ways that a dentist can impress and exceed the expectations of their patients.
1) Be aware of anxiety related to pain
Understandably, this is the most important factor for a majority of dental patients. Although pain or discomfort is an unavoidable reality in many procedures, a successful dentist needs to understand and soothe anxieties related to pain.